INEOS GRENDIER - What do you guys think?

Dan wrote: When they pulled the manufacturing from Wales to France I felt I no longer wanted one.

:laugh:

Always have a good chuckle when I see this response.

Looks like a good vehicle. They have definitely put some time and effort into making it a rugged yet modern 4x4. I like how it draws from the G Wagon and elements of other historic 4x4’s. I think it will be too rich for the ‘old’ defender boys who duct tape their old landy’s back together, but it is what it is. I do agree with their decision to move it out of the UK for manufacturing on a cost and sustainability basis. Best of luck to them - I will be looking at how it goes and then making a decision based on the real world reviews.

Until such time as they provide us with a short wheel base version in true farm spec for the same money as a base Isuzu they are not going to attract much interest from the agricultural, utility and ngo sectors. And as long as they don't produce such a thing it harms their credibility, just like jlr has with the new defender.

l've had Defenders for years, and no duct tape in sight.
l like the look of the Grenadier, it looks to me like what Land Rover should have done with the old Defender.

Sadly the price is too high, £45,000 puts it out of my reach, although there is a SWB version on the way which will be around £5,000 less.

l've driven the new Defender and while obviously very capable it's just another generic LR product. 83 computers in it, you're not going to fix that in the middle of the Simpson Desert.

But nobody will take one there. l hope the Grenadier is a success, although it will take time to make inroads back into the utility 4x4 market that Land Rover had lost by the 1990's due to not investing in Defender.

I hope they succeed, but I am not sure they have the pricing or the target customer correct. I am sure it will sell in low numbers just as the original (outgoing) Defender did, but when you can get a L200 for 21K as a work vehicle why would you pay over double this for the Ineos offering?
So that's the work community out, it only leaves it as a possible Chelsea tractor and the badge is not established enough for this.
Ineso, they make chemicals and hand sanitiser and are having a go at a 4x4....... No pedigree for the badge chasers.
So that leaves the need to be different people as customers, and they tend to keep things for a year then move on to the latest and greatest.
Only my view on the potential Ineos customer base, I am sure they have done their homework and have a different view.

l fear you may be correct, it may sell in small numbers to traditional Land Rover enthusiasts but everyone else will buy the new Defender.
But then again, the new Jimny has sold to a fair number of people who just liked the look of it and could have had a VW T-Cross, or any other generic crossover.

There's a possibility that the Grenadier may succeed in the Military market, and people like Mountain Rescue, who are still using the old Defender.
l was talking to someone from Mountain Rescue and they've just had their Defenders overhauled as there's "nothing else" that can do the job.

I've no idea who they're going to sell it to, it's far too expensive.

Utilities aren't going to buy it; they like dependability and a lease/service network as they plan to run them for 5 years or so. Land Rover offered that and to be honest that market has been gobbled up by Ford, Toyota, Nissan etc. Ineos doesn't have this, they don't have the reliability record.

Emergency services won't as they're expensive and there's a limited reliability record. Local MR group has bought Ford Rangers; at the end of the day these groups are charities and have to buy with value for money and being responsible with charitable income.

Farmers aren't going to buy it. They want a tool that does the job. A bog standard Ford Ranger does that far cheaper than the Ineos.

Off roaders aren't going to buy it. They aren't going to spend £40k on something to bounce it about green lanes. They're going to buy second hand Jimnys, Discos, Defenders etc like they've always done.

Who does it leave? Sod all I think. If it's anything other than a flop than I'll be surprised.