INEOS GRENDIER - What do you guys think?

Well l hope it's a success for them. Plenty of people are spanking £50,000 on the new Defender when they could have bought an alternative for £20,000 less.

Nobody will know for sure until the Grenadier actually goes on sale.

Scimike wrote: I hope they succeed, but I am not sure they have the pricing or the target customer correct. I am sure it will sell in low numbers just as the original (outgoing) Defender did, but when you can get a L200 for 21K as a work vehicle why would you pay over double this for the Ineos offering?
So that's the work community out, it only leaves it as a possible Chelsea tractor and the badge is not established enough for this.
Ineso, they make chemicals and hand sanitiser and are having a go at a 4x4....... No pedigree for the badge chasers.
So that leaves the need to be different people as customers, and they tend to keep things for a year then move on to the latest and greatest.
Only my view on the potential Ineos customer base, I am sure they have done their homework and have a different view.

I'm not going to defender the price. As for me it is beyond my means by quite a bit.

However, when you look at the price of what is available, it sadly may not be so far a drift.

I believe Nissan have pulled out of the UK market BTW. So the L200 won't be a contender.


But looking at other alternatives:

The Ford Ranger may look like it starts from low prices, but the Wildtrack version starts at £31k + VAT and I daresay realistically is going to cost in the region of £35k+VAT OTR. I suspect this would be a more direct comparable spec to the Grenadier.

The same is true for an equivalent specced Toyota Hi-Lux.


A utility Toyota Land Cruiser ranges from £36k-41k, so I guess people must be paying this for a work truck.

300bhpton wrote:

Scimike wrote: I hope they succeed, but I am not sure they have the pricing or the target customer correct. I am sure it will sell in low numbers just as the original (outgoing) Defender did, but when you can get a L200 for 21K as a work vehicle why would you pay over double this for the Ineos offering?
So that's the work community out, it only leaves it as a possible Chelsea tractor and the badge is not established enough for this.
Ineso, they make chemicals and hand sanitiser and are having a go at a 4x4....... No pedigree for the badge chasers.
So that leaves the need to be different people as customers, and they tend to keep things for a year then move on to the latest and greatest.
Only my view on the potential Ineos customer base, I am sure they have done their homework and have a different view.

I'm not going to defender the price. As for me it is beyond my means by quite a bit.

However, when you look at the price of what is available, it sadly may not be so far a drift.

I believe Nissan have pulled out of the UK market BTW. So the L200 won't be a contender.


But looking at other alternatives:

The Ford Ranger may look like it starts from low prices, but the Wildtrack version starts at £31k + VAT and I daresay realistically is going to cost in the region of £35k+VAT OTR. I suspect this would be a more direct comparable spec to the Grenadier.

The same is true for an equivalent specced Toyota Hi-Lux.


A utility Toyota Land Cruiser ranges from £36k-41k, so I guess people must be paying this for a work truck.

You can argue about speccing up a Ranger to the max and than saying it's equivalent to an Ineos. But then you're forgetting that business, utilities and agricultural users aren't speccing 20 inch alloys, Android Auto and Leather inside. For a significant amount of people a 4wd is a tool to earn money with.

And for 22k ex vat you can have a bog standard Ford Ranger crew cab with a 170bhp Diesel which isn't a great deal of money in the grand scheme of things.

That's why it's the best selling crew cab for 3 years running. It's cheap and it works. At one point they were shifting more than the Hilux/Navara and L200 combined in the UK.

There's a limited market for crew cabs, not ideal for mountain rescue or military for instance.

lightning wrote: There's a limited market for crew cabs, not ideal for mountain rescue or military for instance.

"With the help of T.C. Harrison, Tippers, Co-op (park farm) and local support from other businesses we finally have a vehicle suitable for operation use that will also be more efficient for the team. 'Mobile 2' will comfortably transport five team members, all gear for a Crag Rescue, medical equipment and enough equipment for a hasty search."

www.derbymrt.org.uk/p/news/introducing-mobile-2

They're not the only ones using it.

Interested to hear about the swb version but again it has to be able to tow be properly shorter and sufficiently basic that it can be disinfected and washed inside with a hosepipe. And I'm not paying 30 to 40 thousand pounds for that.