Itâ€™staken over 100 years for Suzuki to become one of the worldâ€™sleading car manufacturers. The Suzuki storyhas been one of commitment and continuous technical innovation. Theirhistory shows a pioneering spirit, from which ground breakingtechnologies continue to emerge. The Suzuki brand has embracedcreativity and enthusiasm and 50,000 people in 196 countries continueto surpass customers expectations. Having said all that, Suzuki as acompany is one of the smallest of the modern Japanese successstories. Their support to The Ultimate Challenge however, has beenanything but. Their involvement in the project has gone way beyondthat of a typical sponsor.
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